One of the essential elements of the design process each season is the developing new colors. Crocs’ footwear is predominantly made from their patented Croslite - a lightweight squishy EVA foam making each shoe irresistibly comfortable! Each new color requires a complex chemical formula and is UV tested and qualified.
Another important Crocs’ material is TPU. I partnered with development to test color and established a system for quality control. Discs were created with varying opacities, textures, and treatments setting TPU standards and new treatments such as glitter, tortoise shell, and ombre helped broaden the product offering.
The Huarache program was one of the most successful launches for women. TPU uppers were highlighted in neon hues, a fun trend-appropriate statement.
